Costume
The reason that Freya was chosen to wear dresses within the video, is to portray femininity. The song is a summery and feminine so the outfits match the relaxed, frivolity of the music.
Another style of costuming that is commonly used within female music videos, to increase the singers appeal is lingerie and beach wear. This use of female objectification utilises the male gaze and use sexuality as a selling point below is an image Lady Gaga, in her music video poker face; who is known for her extrovert and revealing outfits.The reason we chose not to create Freya into a sexual object is because our target audience is statistically female and we wanted them to feel as though they could connect with her. Also the song is innocent and so we wanted the character to emulate that innocence.
Another style of costuming that is commonly used within female music videos, to increase the singers appeal is lingerie and beach wear. This use of female objectification utilises the male gaze and use sexuality as a selling point below is an image Lady Gaga, in her music video poker face; who is known for her extrovert and revealing outfits.The reason we chose not to create Freya into a sexual object is because our target audience is statistically female and we wanted them to feel as though they could connect with her. Also the song is innocent and so we wanted the character to emulate that innocence.
Character choice
The reason that Julian was substituted for Freya for the new shoot was because we wanted to use a realistic representation of our artist and that meant having a female lead, so that we could lip-sync parts of the song.
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