Paolo Nutini’s album the streets was first released in July 2006. His music genres include Pop-Rock and (Blue eyed Soul). The front cover for his album shows four coloured panels changing from white into red, with individually silhouetted black images of the artist in each pane. This technique could relate well to my Digipak as in the Sail Away with me music video panelling is used within the chorus with Freya Manthorpe moving across the screen in a set of three panes, with her outfits changing in each one. If I was going to release the song as a single or as the top song on an album, or even if the album was going to include an online code to download the video for free via iTunes. Then connecting the album to the video could be a good way to promote the video.
The panes variation of colours from white to red, signify the change of emotions, experienced through listening to the music. Or convey the effect the music has had on Paolo Nutini and his audience, from a white innocence into and aggressive culmination of emotions and passion.
The Digipak has a retro look to it, with the font mimicking that used in the seventies as well as the colours having moulted, faded shading. This is used as it links to the genre of the album and Nutini’s musical influences, which include the Beatles, The Rolling Stones, Ray Charles and Van Morrison.
In each of the images Nutini is obscured, the air of mystery relates to the genre of the music. In two of his images he is holding his guitar signifying to his audience which instrument it is that he plays and also relating the cover to, music.
On the back of the CD jewel case there are two more images of Paolo and the same coloured panels are used. The colours also connote warmth, linking him to folk which some of his songs are.