Cast
There will only be one cast member in the video. The profile for the actress will be a pretty, laid back, young fun teenage girl. The role is being filled by
Rebecca Wood, who has been chosen as she is similar to Ruth Bewsey in looks, with blonde hair and a slim build. Also Rebecca is reliable and able to dedicate time to the creation of the video. Previous experiences have indicated that though using people from within the media group ensures reliability it can be hard to both act, edit and produce and creative criticism along with self criticism can cause group members to slate there work due to the personal emotions they feel towards watching themselves on screen.
Costume
The costume will be neutral, bright and simplistic to portray a relaxed fun character image; the girl will be wearing a plain white summer dress. This then takes the focal point away from her fashion and instead leaves the audience to watch the video action. Also neutral colours are often used within folk-pop genres to emphasise the sense of purity, peace and warmth. Colour symbolism suggests that whites and ivories are used to draw focus to other colours, it also suggests that white is a representative of good, such as in the case of the virginal bride who wears white on her wedding day. Taking this into account having Rebecca in a white portrays her as an innocent virtuous character, so that when she is acting out childlike qualities the audience is not shocked or confused.

Rebecca's makeup will be simplistic and natural to once again emphasise the pure innocent image create by her dress. Also this will help to create the characters image by showing she does not conform to the stereotypical makeup covered, styled teenager. It also draws the audiences focus away from Rebecca and instead portrays her as being a ‘prop’ for the song. The only makeup she will have are bright red lips, these will be used to create the image of the ‘English rose’ reaffirming the innocent character type. Also red lips are a universal symbol of beauty so that if the video is being shown abroad people will be able to make a connection to the symbol no matter what nationality they are. However red also connotes anger, aggression and danger, but the combination of the lips alongside the fresh neutral face will counteract the idea of aggression.
Rebecca’s hair will be down with a hair band or ‘bando’ in it this style of accessory is currently in fashion due to its retro, feminine, hippy appeal. The bando also links the character to mainstream fashion relating her to the ever-growing fashion conscious teenage generation.

Props

White paper boat

The paper boat will be used in two separate sequences of the video, One will be during a chorus when the boat will move along and across the sand, which will be placed in mounds to represent the rise and fall of the waves. It will also be shown again at the end of the song when it will be placed in the ocean by Rebecca and left to float away. Paper was chosen due to it's fragility and availability, to suggest that the boat was a creation of last minute thought rather than a premeditated act, and connotes that the act of creation was performed by Rebecca. This contradicts the videos synthetic creation inducing a sense of reality into the watcher. Finally the boat supplies a visual image to the lyrics 'sail away with me baby' giving the words a literal meaning with the symbol of a boat, however it also provides a metaphoric meaning to the lyrics, in that as soon as the boat enters the water it will disintegrate suggesting that the lyrics are a formation of the writers imagination instead of a formal suggestion.

Pebbles-

The pebbles like the paper boat will be shown during the songs chorus. They will be moving by using an single shot technique, to give the impression of inanimate objects moving by themselves. Rebecca will place the first pebble on the ground and then the shot will switch to a birds eye view of the pebbles moving simultaneously by themselves. The reasons that pebbles are being used for this shot is to provide continuity because they would be found naturally on a beach, assisting the voyeur to understand and not question the choice of object as might of been the case if say a hairbrush or recorder had suddenly appeared on screen. Also, this means that due to the beach location, and the commute by bus and train both cast and crew will have to make in order to reach the shooting destination, there will be less props to carry as the pebbles can be collected and left on location.

Ice cream
Like the pebbles the ice cream has been chosen as it fits in with the seaside location. Rebecca will be balancing on the edge of the promenade with the ice cream in her hand, which will 'accidentally' fall to the ground. The camera will pan down to show the ice cream and then pan back up to reveal Rebecca laughing, in contradiction with the situation. This shot will coincide with the non diegetic lyrics 'and its a great, great place I'm in' to show the audience that nothing can dampen her mood and reinforce the meaning of the words.

Location
In context with the song the video will be set at the seaside. Both Lowestoft and Southwold will be shooting locations. Beach huts, piers, the sea and promenade will be the main settings. These settings have been chosen to co inheres with the song’s lyrics and, also because it’s a summer time song and the beach epitomises the summer season. With the British public flocking to the sea shore in masses each year whenever the weather gets hot, and a force of nature that in other seasons can be volatile and aggressive changing into a peaceful and welcoming haven the seaside has become a popular holiday destination. Also the location needs to invoke a positive and happy reaction in the watcher, because of the genre of the song, being folk pop the target audience would expect these kinds of reactions from their music.

Storyboards
'I’ve got sunshine on my face
Rain aint falling around here
Birds are singing the same song
Feeling chilled aint nothing wrong'

The film will begin with a shot of the sun in the sky. Through the camera the sun beams scatter across the screen. This shot will be a wide angle long shot from a worms eye view perspective. The camera will pan through the air then proceed to drop down in a panning shot to reveal Rebecca sitting on the sand drawing a sunshine with her finger the non diagetic 'I've got sunshine on my face' will be playing above the action. Rebecca will be shown through a medium close up. The camera will then proceed to do a reverse pan firstly travelling directly upwards and then sideways until the camera is on the sun again, once again the sun will be shown through a wide angled long shot from a worms eye view. The camera will then do two rotations in the air and drop downwards in a straight pan to reveal Rebecca standing out to sea this will be a wide angled long shot Rebecca will run directly forward until she goes out of shot then reappear suddenly from the right hand of the screen in a medium close up she will laugh and reach out to the camera to cover up its view.

'Chorus
And it’s a great great place I'm in
Why don’t you come on over here and …
Sail away with me baby
Sail away'
Rebecca will take her hand away from the camera and be standing in a new location she will be shown through a medium close up.will She will bring her hands up to the camera and reveal a handful of pebbles. The camera will then pan down to a birds eye view close up of Rebecca placing a pebble on the ground. As the line 'Sail Away With Me Baby' sets in the action will cut to a high angled close up shot of the sand using single shots edited together it will appear as though a group of pebbles are moving on their own they will come on screen go round in two circles one clockwise and one anti clockwise then move in to the shape of a boat and travel across the screen.

'I’ve got sand between my toes
How I love how this feeling grows
Kids are playing they are real near
No where else id rather be than here'

This sequence will cross dissolve in to a shot of Rebecca walking away from the stones in a medium wide angled shot. The action will then cut to Rebecca still in a medium wide shot walking towards some beach huts. To match the growing tempo of the song a sequence of shots showing Rebecca posing in different positions in front of the beach huts will flash on the screen each one lasting less than a second. To make a transition a shot of the sea beating against wave blockers will cut in. Also this shot will shock audiences as it won't be expected.

'And it’s a great great place I'm in
Why don’t you come on over here and …
Sail away with me baby
Sail away
Sail away with me baby
Sail away'

The camera will cut to a panning medium wide angled shot of Rebecca balancing along the promenade edge with an ice cream in her hand the ice cream will 'accidentally' drop and the camera will pan down to follow the fall then zoom in to an extreme close of the ice cream on the floor. Then the camera will pan back up to show Rebecca laughing suggesting that nothing can dampen her mood. The camera will then cut to another series of single shots showing a paper boat moving across the sand through a close up the sand will be in mounds to replicate the movement of waves. Like the shots of the beach huts to bring up the songs tempo again, still shots of Rebecca posing in front of the pier poles will flash across the screen. These will be long shots.

'Saying buh bye
Saying buh bye…
Saying buh buh buh buh buh buh buh bye
Buh buh buh buh buh buh buh bye

Cause we’re sailing, cause we’re sailing away'

The still shots will continue to change each time Ruth sings 'buh buh' until the song reaches the line 'Cause we're sailing...' At this point the shots will cross dissolve to a shot of Rebecca placing the paper boat into the sea, in an extreme close up. The camera will pan round to follow Rebecca's footsteps in the sand, as she walk away until a wave comes in and washes them away, at this point the camera will pan back around to face out to sea in a close up to reveal the little paper boat bobbing in the waves.

Shooting maps

Paolo Nutini is a Scottish twenty two year old artist. He specialises in folk-rock and pop-rock. Candy was released on the eighteenth of May 2009 a quote from Paolo is that the song is based on ‘candy which is there at the beginning of every relationship but leaves after a while. It's about finding that spark again and thus saving the relationship.’

The opening shot is an extreme close up of a string of white flowers these flowers represent the fragility of a relationship and create a narrative link to the virginal bride in her wedding dress, which appears later in the video. The shot then switches to a shot of Paolo and a band with acoustic guitars on an outside stage. Paolo is dressed in pale blue and white clothing with a light woven hat, the ambient lighting and initial natural colours combined with the soft guitar chords create an immediate relaxing, peaceful and happy atmosphere. The video cuts to introduce a couple and their wedding party who make their way on foot from the church to the field in which the band is playing. By separating Paolo and the band from the couple and the guests the audience associates Paolo with being a performer. It also suggests that Paolo is somewhat of a voyeur himself linking him with the audience.
The story then carries on into the couple’s bedroom digressing from shots of their intimacy back to the increasing frivolity of the wedding party who have been left behind. The use of voyeuristic clips make the audience feel as though they are being witnesses to a secret and intense exchange which, combined with the songs increasing passion and rhythm draws the audience into the music and the story it’s telling.The images used match the genre of the song, in that the first half of the song is focusing on the folk-pop genre, all of the images are outside, ambient, mesmerising, enjoyable and harmless. The mise-en-scene of the clear dirt road surrounded by fields with the wedding party walking to their destination creates a tranquil setting for the audience and allows them to make a link with the characters and the story of the song. This is what most folk songs aim to produce. However as the video starts to move into the crescendo of the story, the genre of the music switches from folk-pop to rock-pop. The change is signified by the fact that the setting switches from night to day and that Paolo changes to an electric guitar, also by the fact that a new more secretive location of the bedroom is revealed.
Paolo is being represented as a performer by appearing on stage in a mock live performance. He objectifies himself as being the songs narrator. All of the shots of Paolo are close ups, many of which are tilted up towards him placing him above the audience and dislocating him from the songs characters. By separating Paolo as the narrator the audience are able to make a clear connection between him and the music; this may help to sell the video as it gives a visual representation of the artist.
Within the sexual scene the female is represented as the stereotypical pure virginal woman. She waits on the middle of the bed in a white dress for her husband. This representation confirms gender stereotypes by depicting the woman as vulnerable and the male as a predator; however it also shows her to be the male’s object of desire.
The values represented in the song are quite liberal as everything and everyone are peaceful and equal.
The target audience for this song would be young adult females from the age of fifteen to twenty; this can be proven by the fact that he has a myspace page on which all of the comments come from females from this age group; his music would be found on mainstream music channels such as TMF and 4music, as this is where he could access his target audience.

To what extent is file sharing affecting the music industry?
What are the reasons for choosing this topic?

• To investigate how changes in technological distribution affect industry gross profits.
• To discuss how piracy and torrent technology can be both productive and destructive.
• Compose an evaluation of the overall affect of file-sharing on the music industry
• To look at how I will distribute and protect my own music video
• To investigate public opinion towards file-sharing

What do you expect to find out?

• How file-sharing works
• What impact it has on the music industry
• What is being done to stop file-sharing
• Who does file-sharing affect more the record companies or the artists
  

How will it help develop understanding for the year 13 coursework

• It will give me an understanding of how music is being distributed
• How this would affect the distribution of my own music video
  

How will you express your findings?

• An essay on my blog this will compound the qualitative and quantitative research collected from the Internet on how technology works, its affect on the music industry, and statistics on profit and loss
• A interview video
  This will consist of a selection of 14-20 year olds being filmed whilst answering questions based of their views on file-sharing and how they think it affects them.
• Questionnaires
  Like the interviews the questionnaires will be based around how audiences access music and what forms of technology they use to listen to and watch music and how they view file-sharing.
  

What research will you carry out?

• Internet research- quantitative and qualitative
• Questionnaires- on how audiences access music
• Interviews- how audiences react to file-sharing

This is an example of one of the questionnaires that I will be giving out in order to collect some research on audience views of file-sharing.

Questionnaire- to what extent is file-sharing affecting the music industry?

Age sex

Do you use file-sharing sites?

Yes No

If yes which ones and how often?


How do you access your music? (Internet, shops, Cd’s ect)


What genre of music do you listen to?


How often do you listen to music?


How do you feel file-sharing is impacting the music industry?


Do you feel any responsibility for this and why?

What research did you do?
There were three main sections of primary research carried out in order to obtain the information needed to discuss the question, what affect does file-sharing have on the music industry. These were;
Interviews- Sixth form members between the ages of 16-18 which will be the 'Sail Away with Me's' target audience group were asked to feature in a video on the 17th of September in the morning. They were asked questions about their views towards file-sharing and whether they felt any responsibility for the loss that the music industry faces each year due to piracy. They were also asked whether they knew the full effects that piracy is having on the music industry. This research was useful as it gave insight in to why file-sharing is so popular, and showed the volume of young people that actually use file-sharing sights. It also gave quantitative data, as to how a sample group views piracy which helps to show why so many teenagers don’t feel any responsibility for the loss in industry profits. As the interviews were captured in the morning, most of the subjects were alert and capable of providing in-depth views and information. This result would have been reversed if the interviews had taken place in the evening as people, would have been less energetic and ready to participate and respond.
Questionnaires- The questionnaires were also given to an age group of 16 to 25 as this group has been shown statistically to be the biggest users of peer to peer sites. The questionnaires were given out both in the sixth form common room and at a place of work on the 12th and 15th of July. This may have caused the unreliability of the results as many of the people asked were busy socialising especially as it was nearing summer break, or working and therefore neglected the questions and put disjointed answers. Also because the questions had a wide margin of compatible answers it was hard to draw similarities form one person to the next. This meant that it was difficult to form conclusions from some of the questions such as, where do you access your music?
Internet research- This research was carried out in order to obtained a collection of factual statistics and digress into the repercussions that file-sharing is having on the music industry. It allowed a wider and more detailed selection of findings to be recorded, by collecting information on how much money was being lost to these sites and listing what record companies have been doing to stop peer to peer file-sharing. The research was carried out at home on the 22nd of August. The data was very useful in highlighting the severity of file-sharing sites, as it showed how they were an ever growing global problem it also provided the statistics of how much money was being lost to these sites and what can be done if you are caught using them, which can be used as a significant deterrent in tackling piracy crime.
The three different sections of research provided the needed data in order to discuss the affect that file-sharing has on the music industry and show my audience how peer to peer can be extremely destructive.

Implications for the music industry
The music industry’s constant need to make money is its downfall. Consumers will always be on the lookout for the best deal the cheapest most efficient way to obtain more for less. File-sharing sites let them do this. As long as people view music as being ‘expensive’ and don’t see any reason not to use peer to peer sites the networks will increase and eventually if they are left to amplify the effect on the music industry will be disastrous. Without the threat of punishment consumers will continue to consume. The first thing witch needs to be done is targeting public opinion, trying to persuade file-sharing site users that piracy is defective. Adverts such as ‘Nock of Nigel’ and ‘You wouldn’t steal a…’ have started to bring the illegitimacy of peer to peer sites to the British publics notice, however in order to convince or guilt trip consumers into bypassing these sites more controversial statistics need to be provided.

Implications for my own music video (300 words)
As long as file-sharing sites exist the song that I am using will always be subject to piracy. However most peer to peer site users only download the Mp3 file so my video won’t be will be at a smaller risk of being illegally downloaded. On the other hand software such as lime wire enables people to download videos as well as music. Firstly one of the techniques I will use to protect my video will be to disable all of the embedding codes for the official video on YouTube. This will mean that viewers will not be able to take the video and use it on other sites. Also targeting public opinion may help to persuade people not to download the song for free. If the artist was to stand up and ask outright for their fans to bypass these sites the public may be more enthused to listen than if it were a record company cooperate employee making the announcement. As many fans have respect for their favoured artists. Many of the people asked claimed that they would buy music if it was more accessible and cheaper, by creating an artists web page which features a streaming of the song and video, and also providing a direct download link for the song, at a cheaper price than it would be available on say iTunes, consumers may believe that they are getting a better deal by downloading the song directly.

Bibliography- http://computer.howstuffworks.com/bittorrent.htm http://www.ifpi.org/content/section_news/20041007e.html http://www.zeropaid.com/news/9159/one_third_of_all_pc_users_have_limewire_installed/ http://www.newsfox.com/pte.mc?pte=050420033 http://www.telegraph.co.uk/news/newstopics/politics/6038870/Millions-at-risk-of-prosecution-in-internet-piracy-purge.html http://business.timesonline.co.uk/tol/business/law/article3273960.ece http://www.out-law.com/page-335 http://getsatisfaction.com/spotify/topics/is_spotify_illegal