Paolo Nutini is a Scottish twenty two year old artist. He specialises in folk-rock and pop-rock. Candy was released on the eighteenth of May 2009 a quote from Paolo is that the song is based on ‘candy which is there at the beginning of every relationship but leaves after a while. It's about finding that spark again and thus saving the relationship.’

The opening shot is an extreme close up of a string of white flowers these flowers represent the fragility of a relationship and create a narrative link to the virginal bride in her wedding dress, which appears later in the video. The shot then switches to a shot of Paolo and a band with acoustic guitars on an outside stage. Paolo is dressed in pale blue and white clothing with a light woven hat, the ambient lighting and initial natural colours combined with the soft guitar chords create an immediate relaxing, peaceful and happy atmosphere. The video cuts to introduce a couple and their wedding party who make their way on foot from the church to the field in which the band is playing. By separating Paolo and the band from the couple and the guests the audience associates Paolo with being a performer. It also suggests that Paolo is somewhat of a voyeur himself linking him with the audience.
The story then carries on into the couple’s bedroom digressing from shots of their intimacy back to the increasing frivolity of the wedding party who have been left behind. The use of voyeuristic clips make the audience feel as though they are being witnesses to a secret and intense exchange which, combined with the songs increasing passion and rhythm draws the audience into the music and the story it’s telling.The images used match the genre of the song, in that the first half of the song is focusing on the folk-pop genre, all of the images are outside, ambient, mesmerising, enjoyable and harmless. The mise-en-scene of the clear dirt road surrounded by fields with the wedding party walking to their destination creates a tranquil setting for the audience and allows them to make a link with the characters and the story of the song. This is what most folk songs aim to produce. However as the video starts to move into the crescendo of the story, the genre of the music switches from folk-pop to rock-pop. The change is signified by the fact that the setting switches from night to day and that Paolo changes to an electric guitar, also by the fact that a new more secretive location of the bedroom is revealed.
Paolo is being represented as a performer by appearing on stage in a mock live performance. He objectifies himself as being the songs narrator. All of the shots of Paolo are close ups, many of which are tilted up towards him placing him above the audience and dislocating him from the songs characters. By separating Paolo as the narrator the audience are able to make a clear connection between him and the music; this may help to sell the video as it gives a visual representation of the artist.
Within the sexual scene the female is represented as the stereotypical pure virginal woman. She waits on the middle of the bed in a white dress for her husband. This representation confirms gender stereotypes by depicting the woman as vulnerable and the male as a predator; however it also shows her to be the male’s object of desire.
The values represented in the song are quite liberal as everything and everyone are peaceful and equal.
The target audience for this song would be young adult females from the age of fifteen to twenty; this can be proven by the fact that he has a myspace page on which all of the comments come from females from this age group; his music would be found on mainstream music channels such as TMF and 4music, as this is where he could access his target audience.