This is a basic spider diagram of what I would expect my target audience to be like:These are some general bullet points I think would also apply to my audience:
Female
Fashion conscious
Fun
Summery
Outgoing
Sporty
Laid back
Music loving
Happy go lucky
15-19
To produce an idea of my target audience as a whole, I visited the website http://www.findyourtribe.co.uk/ and inputted the data that I thought best applied to a member of my target audience. Find your tribe states that everyone belongs to a 'click' and that all you need to do is find the right one for you. I think that my audience will be living in the south of the country, so I looked up which groups were the most popular in the region they were; 'Townies', 'Rahs' and 'Indie scenesters', descriptions to which can all be found on the webpage.The site profiled my audience member as a ‘Rah’ with ‘Blinger’ influences. Below are two screen shots which profile each of these groups.Though I agree that my audience members do conform to the Rah stereotype, I think that they are not as materially possessive or elitist. I don’t really agree with the Blinger profile as it refers more to listeners of RnB and Hip hop. I also had a look at the profiles to see if there were that were connected to my target audience, below is the profile for DIYers as I felt some of the aspects retained to my audience.