Imogen Heaps Digipak for her album Speak for Yourself shows an obscured image of the artist. The immediate anonymity of the character suggests to an audience that the music is the most important selling factor to the artist, and not her own image, unlike artists such as Madonna and Beyonce who use their visual images to create their ‘brands’. Performers sometimes use their identity to attract and connect with their audience. However Imogen has chosen to obscure her character to empathise with her genre of music which is described as electronic, indie-pop.
The format of the Digipak is a twofold paper CD jewel case with a pullout booklet on the inside which includes the song’s lyrics. The font is identical on the cover and printed on to the CD. However the font used on the booklet is more disjointed, by using a continual visual form the CD cover to the CD itself the artist is able to keep a constant identity with her audience, and also simply the audience no that the CD belongs to the case. Giving the audience a booklet creates the connection to the artist that may have been lost through her obscured identity. The art work shows the artist mindset, whilst the lyrics allow them to interact with the music. Also by the audience getting that little bit extra they feel as though they are not losing out, the absolute nature of the credit crunch means that everyone wants to receive their money’s worth and receiving something unexpected or different can cause them to believe that this has happened.
The artwork on the booklet also identifies with the genre of the music, the alternative and differential pictures allow a voyeur to draw their own opinions of the songs meanings, which adds individuality to the music.

This is just an example of Imogens music.