The target audience for the 'Sail away with me' music video will be fifteen to twenty five year olds as this is usually the demographic which watches music channels.

Therefore the questionnaire featured below was give to sixth form students in order collect research in to how audiences view and consume their music

The first question that I asked my target audience was, how do you access your music? Five out of the ten participants claimed that the Internet was their preferred portal for accessing the music that they listened to, the four sites YouTube, Limewire, Spotify and iTunes were listed as the consumers favourite music Internet sites. New media is having an growing effect of the way the music industry is distributing its goods, first of all it seems that my target audience see no harm in using the illegal site Limewire or free sites such as Spotify and YouTube, This is having a detrimental effect on the music industries profits as it means that each day less and less people are buying Cd's, and of course being in a time of recession will convince people to source music form the cheapest or in these cases free way. This will effect the way that I distribute my own music video, as I will have to make my music media friendly. I can do this by uploading the video onto the Internet and providing a download link so that my users will be able to upload the video to their ipods and MP3's, which in turn will allow me access to a larger base audience. The video will also be placed onto YouTube allowing user feedback and fan messages to be left about the video, however the embedding code will be disabled so that viewers will not be able to link the video to other web pages. Another idea that could be used to promote the video on the Internet is setting up a Myspace, Facebook and Twitter page for the artist and the song which will allow fans to easily access information on the artist and give appreciation to the artist whilst keeping up to date with their latest releases, which in turn will provide free advertisement.
Another question which I asked my audience was which genre of music do you listen to? For this question pop came out on top followed by rock and Indie, this will have an influence over the type of music I choose to use for my video and also which narrative I use as I want to create a video that will reach my audience in the best way and trying to preach to them about a new genre of music instead of their preferred genres, will be unsuccessful and in some ways insulting.
The final question my target audience group was asked was what do you think makes a good music video? I felt that this question was important and it provided me with base ideas of what I should include in my video. The top two answers that I received were the narrative and the performer. This is important as its suggests that a video has to be aesthetically pleasing in order to attract an audience. It also shows me that I must concentrate on strong casting and plot when I am planning my video so that I can come up with an appealing final product.