The male gaze is a feminist theory created by Laura Mulvey. She wrote about the objectification of women within media and that due to the high levels of male media workers e.g. cameramen, directors and editors, women are repeatedly being perceived and shown as objects of sexual fantasy.
She claims that women always play the ‘mother, virgin or whore’ stereotypes. Mulvey said that in a cinema setting ‘one may look without being seen either by those on screen or by other members of the audience’ This means that men can sit back and watch their idealised ‘perfect female’ without the feelings of guilt, or remorse and that according to Mulvey due to the masculine voyeuristic gratification that media texts provide, society has been shaped into, a patriarchal construct, with women taking on the role of the passive female.
Mulvey’s theory is hard to deny, due to the increasing number of scantily dressed females appearing on screen or in print. The fact that we have become so oblivious or immune to these images shows how common and unsurprising female objectification has become.
For the film transformers it has been reported that apparently director Micheal Bay asked Megan Fox to wash his car during an interview in order to gage how natural and appealing she would look thrust over the vehicles in the film. As is shown in the pictures below the director obviously liked what he saw. The first image has been taken from transformers and the second form transformers two.

This presentation was created on the use of he male gaze within the film Sin City.

But it's not just in films that this is occurring, magazine and television also feature a strong amount of under dressed over siliconed females. If you go out on the street and ask any member of the public to name a 'lad's mags' it is likely that they will be able to. If you ask someone what they would expect to see on page three of the Sun they would more than likely stutter over their answer. If you were to tell someone you wanted to be, or to be with a glamour model their minds would instantly turn to the pornographic male magazines. This immersion of sexualised females with informed public opinion just emphasises the amount of women that are being depicted as objects of desire.