Some questionnaires were devised to facilitate the collection of base data on popular music videos, and outline some of the key aspects of what makes a charismatic, enthralling and enjoyable music video. The data will provide a foundation for the 'Sail Away With Me' music video planning.
The answers received were unstructured which meant that most of the data was unable to be added to a comparative chart or graph.
Below is a sample questionnaire. Both males and females of varied ages were asked to fill out the questionnaire;
When asked whether they preferred watching a music video or just listening to the song, the majority of people said they would rather just listen to the song. The two main reasons for this were; being able to multitask, and that watching a video makes it harder to connect with the music as it adds an image to the lyrics, making the watcher unable to imagine their own storyline. This suggests that a video cannot be too visually specific as an audience will create their own imagery when listening to a song, and may find the video conflicts with their personal views. It also shows that music is a catalyst for imagination, confirming the idea that songs need to be able to stand on their own without the help of a video if they want to do well in the charts.When asked the question what attracts you to watching a music video? Many of the participants were unsure of what to write. It became apparent that the majority of music videos viewed by the public were shown on the music channels, and that many people didn't choose to watch videos unless they were easily accessible. One stated that she used the music channels as a stop gap between advertisement breaks, whilst another said that the only reason he watched music videos was because they were shown with the song on YouTube, and he accessed his music this way as it was free. This shows that though people enjoy watching music videos, most of the time they don't specifically seek out a video to watch. This contradicts the fact that this year universal are predicted to make $100 million from leasing videos to YouTube and its partnering companies including MTV and my space, and also that YouTube to date has had over 30 billion views. This shows that in spite of the participants answers a larger and more specific quantity of data would need to be collected before any stable conclusions about the attraction of music videos can be made.
Bibliography- http://news.cnet.com/8301-1023_3-10126439-93.html
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