This film was created to record how teenagers between the ages of sixteen to twenty; which will be the demographic for the 'sail away with me' music video I am creating, react to different genres of music video, and how sexual, stereotypical and provocative imagery can create conflicting analysis within a peer group. Also the research shows what an audience is looking for in a music video in order to make it memorable, enjoyable and distinctive.
The audience members were shown four different music videos, then after each one were asked a selection of questions based on the videos these questions were:

1. Was there anything about the representation of (gender/age/colour/ect) you found shocking?
2. What did you find interesting and effective within the video?
3. Do you think the video should have an age limit?
4. Would you watch the video again? why?
5. Does the video reflect the genre of the song?
6. Which audience stereotype do you think the video is targeting?
7. Where would you imagine this video to be shown?

The four videos shown were;
· Boogies Pimps – somebody to love http://www.youtube.com/watch?v=cMW6Mw-_UkU
This video was chosen as it is demoralising to women, it conforms to the stereotype that women are sexual objects. It also supports the idea that some songs are popular due to the video and not the song itself.
· Aphex twins- come to daddy http://www.youtube.com/watch?v=5Az_7U0-cK0
this video was chosen due to it's individuality and unsettling characteristics. The video challenges audiences by undermining their comfort barriers, and forcing them to watch something they would ordinarily turn away from or dismiss.
· JLS- beat again http://www.youtube.com/watch?v=og07i_Qwwp0
This video was chosen as a contrast to the boogie pimps video as it places men in an objective role instead of women. It is also a representation of a chart pop song allowing information on the behaviour of an audience to a stereotypical 'popular' song to be collected. Also it identifies the differences between, the reactions of opposite genders when watching the same or opposite sex onscreen.
· Michael Jackson- beat it http://www.youtube.com/watch?v=kSVrJAbwKdQ
This video was produced in 1983 and therefore represents the similarities and differences between past and modern day music videos. The video was also picked as Micheal Jackson has been quoted to have been 'the king of pop', the audience feedback is based around their individual views of Micheal Jackson, so they do not focus on the video in detail and instead make general references to Micheal Jackson's other videos, career and attributes.

Some of the most definitive audience reactions came from watching the Aphex Twins video, though most of the group were offended by the explicit and controversial content displayed within the video such as the reversal of the stereotypical vulnerable child character into a malicious terrorist thanks to an evil influence, one of the audience members found the video interesting and enjoyable.
The JLS beat again video provoked hysterical laughter to spread though the audience members they described it as 'cheesy, flat, sexy, funny and unimaginative' which is surprising due to the fact that the song was a Uk top 40 number one hit. However as the discussion became more in depth it became apparent that some of the female audience members found the video appeasing due to its sexual subjection of men. The male audience members neglected most of the discussion one in particular staying fairly quiet when asked it was revealed that the felt uncomfortable watching another male 'flirt with the camera' this reaction is an conformation of the masculine stereotype in that though the male was happy to watch a female being objectified he felt uncomfortable watching someone of the same sex on screen.